Our journey
Vitclear was started in 2023 in the beautiful riverside town of Henley-on-Thames, UK.
Founded by a former firefighter, rower, and rugby player, Vitclear was born out of a passion for consistently performing at the highest level.
Our mission is to provide simple, accessible supplementation enhanced with time-tested nootropics, supported by scientific research.
Vitclear.
Why we do it
Where we come from
Henley is home to one of the world's biggest rowing events; the Henley Royal Regatta.
This sport brings together athletes from all over the world, pushing their bodies to the absolute limit.
Every day we get to see these athletes train in harsh conditions, and we couldn't be more proud to support them through supplementation.
Our local community provides great motivation to continue developing the best products we can.
Our core values
As a family-run business, we are committed to protecting the planet by proactively supporting sustainable practices and ensuring we contribute to solutions, not problems.
That's why we have crafted a way to fuel individuals with essential supplementation and time-tested nootropics, without harming the planet.
Our cans are infinitely recyclable, and since our designs are printed onto the can, there is no plastic sleeving involved. Our drinks are packaged in recyclable cardboard boxes.
We contribute to accredited climate action for every online order, and our clothes are made on-demand, minimising waste. These are shipped in post-consumer-recycled mailers.
For further information about our sustainability efforts, you can learn more here.
Our mission & ambitions
Our mission is simple. We want to help people maximise their potential.
We're aiming to create the most accessible route to supplementation, and introduce the benefits of nootropics to more people around the world.
Our focus is on natural extracts, low sugar, low calories - and no additives.
In the future we would hope to be at the forefront of the nootropic industry, helping people around the world with our easy-to-consume products.
What makes us different
We know first-hand the importance of supplementation, especially with the busy nature of modern-day life.
People now process more information in one day then we did in a lifetime in the 15th century. The brain has over 100 billion neurons, and it's important that we support it, by providing ourselves with the right vitamins, minerals, plants and natural ingredients to optimise our lifestyle.
Vitclear stands to provide comprehensive vitamin and mineral supplementation, as well as supporting brain health, gut health, and your active health, through natural extracts via an easy-to-consume, accesible drink.
Our History
2023
The Idea
Whilst serving as a firefighter, Vitclear founder Ralph noticed a common need for convenient, on-the-go hydration that delivered 100% of the NRV for essential vitamins and minerals—without caffeine, so it wouldn’t disrupt sleep. More importantly, he saw the need for drinks that targeted key areas of the body, like Brain, Gut, and Active Health.
Determined to bring this idea to life, Ralph teamed up with leading scientists and formulators to create Vitclear—a smarter way to stay refreshed and replenished.
2025
Disrupting the industry
After a strong year of constant product development, testing and tasting, we soon had three exclusive drinks with unique benefits, ready to hit the shelves. With help from friends and family, the word of Vitclear's benefits quickly got out.
Our first batch of drinks were canned in January 2025.
Launch
Reaching our first stores
With your help we'll be able to reach our first stores in 2025.
If you would like to see us grow, consider stocking us, or simply sharing some of our posts on social media to someone who may be interested. It really makes a big difference.
We look forward to having you on this journey with us!
Keeping the sharp, sharp
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