Our journey
Vitclear was started in 2023 in the beautiful riverside town of Henley-on-Thames, UK.
Founded by a former firefighter, rower, and rugby player, Vitclear was born out of a passion for consistently performing at the highest level.
Our mission is to provide simple, accessible supplementation enhanced with time-tested nootropics, supported by scientific research.
Vitclear.
Why we do it
Where we come from
Henley is home to one of the world's biggest rowing events; the Henley Royal Regatta.
This sport brings together athletes from all over the world, pushing their bodies to the absolute limit.
Every day we get to see these athletes train in harsh conditions, and we couldn't be more proud to support them through supplementation.
Our local community provides great motivation to continue developing the best products we can.
Our core values
As a family-run business, we are committed to protecting the planet by proactively supporting sustainable practices and ensuring we contribute to solutions, not problems.
That's why we have crafted a way to fuel individuals with essential supplementation and time-tested nootropics, without harming the planet.
Our cans are infinitely recyclable, and since our designs are printed onto the can, there is no plastic sleeving involved. Our drinks are packaged in recyclable cardboard boxes.
We contribute to accredited climate action for every online order, and our clothes are made on-demand, minimising waste. These are shipped in post-consumer-recycled mailers.
For further information about our sustainability efforts, you can learn more here.
Our mission & ambitions
Our mission is simple. We want to help people maximise their potential.
We're aiming to create the most accessible route to supplementation, and introduce the benefits of nootropics to more people around the world.
Our focus is on natural extracts, low sugar, low calories - and no additives.
In the future we would hope to be at the forefront of the nootropic industry, helping people around the world with our easy-to-consume products.
What makes us different
We know first-hand the importance of supplementation, especially with the busy nature of modern-day life.
People now process more information in one day then we did in a lifetime in the 15th century. The brain has over 100 billion neurons, and it's important that we support it, by providing ourselves with the right vitamins, minerals, plants and natural ingredients to optimise our lifestyle.
Vitclear stands to provide comprehensive vitamin and mineral supplementation, as well as supporting brain health, gut health, and your active health, through natural extracts via an easy-to-consume, accesible drink.
Our History
2023
The Idea
After the summer of 2023 Ralph (Founder) had the idea to start a pure-quality supplements brand here in the UK. This eventually lead to the realisation that much of Europe isn't aware of the benefits of nootropics.
The vision to create a potent, nootropic infused drink, filled with essential vitamins and minerals soon became a reality.
2024
A fresh start
After extensive market research, and finding expert scientists and flavorists to bring the project to life, the first iterations of Vitclear were ready.
After lots of testing, we soon had three exclusive drinks with unique benefits, ready to hit the shelves. With help from friends and family, the word of Vitclear's benefits quickly got out.
Launch
The beginning of something great
The launch date for the Vitclear drinks is expected to be February 2025.
2025
Reaching our first stores
With your help we'll be able to reach our first stores in early 2025.
All you need to do is sign up to our waiting list, so that we can let you know where to rush to once launched.
Keeping the sharp, sharp
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