Brain Health Nootropic Soda enters into the Innovation Challenge at Lunch! Show 2025

VitClear to enter Lunch! Innovation Challenge

VitClear, the firefighter-founded functional beverage brand, is proud to announce that its Brain Health Nootropic Soda has been entered into the highly anticipated Innovation Challenge at Lunch! Show 2025 - the UK’s leading food-to-go, retail, and coffee shop trade-only event.

VitClear will be exhibiting at stand SU-7 from Wednesday 24th September 2025, where attendees will have the chance to sample the full range of functional sodas and vote for the Brain Health Nootropic Soda to take home the Innovation Challenge accolade.

Our Brain Health Soda is lightly sparkling, tropical peach flavoured, and scientifically formulated with natural nootropic extracts, vitamins, and minerals to support focus, clarity, and overall cognitive health. With growing consumer demand for functional beverages that go beyond refreshment, VitClear is positioning itself at the forefront of the "smart drink" revolution.

“We created VitClear to make health goals easy, convenient, and enjoyable,” said Ralph Burrows, Founder of VitClear. “Being recognised at the Lunch! Show at ExCel is a major milestone - it reflects the innovation at the heart of our brand, and we’re excited to showcase how functional sodas can truly benefit everyday people.”

The Innovation Challenge highlights the most forward-thinking products in the industry, judged by trade buyers and foodservice leaders. Winners gain national recognition as brands shaping the future of food-to-go.

VitClear invites all attendees to visit stand SU-7 and cast their vote in support of our Tropical Peach-flavoured Brain Health Nootropic Soda.