VitClear Named as Finalist in UK Soft Drink Awards

VitClear is proud to announce that our Brain Health Nootropic Soda has been named as a finalist in the Best Wellness Drink category at the UK Soft Drinks Awards 2026.

The awards, run by FoodBev Media, celebrate excellence across the UK soft drinks sector, recognising brands that are helping shape the future of drinks through taste, design, innovation and consumer appeal. This year’s awards brought together a strong mix of established names, fast-growing challengers and exciting new brands from across the industry.

For VitClear, being recognised in the Best Wellness Drink category is an important milestone.

The category was won by Trip Wild Strawberry, and we would like to congratulate the Trip team on a well-deserved result. Trip has played a major role in bringing wellness drinks further into the mainstream, so to be recognised in the same category is something we are genuinely proud of.

Recognition for Brain Health

Our finalist product, VitClear Brain Health Nootropic Soda, was created to offer a cleaner and more functional alternative to traditional soft drinks.

The idea behind VitClear has always been simple: make supplementation easier to consume, better tasting and more enjoyable as part of everyday life. Rather than asking people to rely on multiple capsules, powders or high-sugar drinks, VitClear brings functional ingredients into a lightly sparkling drink made for modern routines.

Brain Health was designed for people looking for a more considered drink choice during work, study, creative projects, busy days or moments where they want to feel more switched on without reaching for a typical energy drink.

It forms part of the wider VitClear range, alongside our Active Health and Gut Health drinks, each built around a specific area of daily wellbeing.

A Strong Moment for Functional Drinks

The UK soft drinks market is changing quickly. Consumers are no longer choosing drinks based on flavour alone. They are looking for products that feel more purposeful, with cleaner ingredients, lower sugar, better functionality and a stronger reason to exist.

The UK Soft Drinks Awards highlighted this shift, with wellness and functional drinks playing a clear role across the 2026 results. For us, that is encouraging to see.

VitClear was built on the belief that functional drinks should be both effective and easy to enjoy. We want to move the category forward by creating drinks that taste great, look premium and offer a genuine alternative to traditional soft drinks, sugary energy drinks and complicated supplement routines.

A Proud Step Forward for VitClear

Being named as a finalist is not something we take lightly.

VitClear is still a young brand, and every piece of recognition helps show that there is a real place in the market for drinks that combine functionality, flavour and convenience. To be acknowledged by an industry awards platform alongside respected UK drinks brands is a proud moment for our team.

It also gives us more confidence in the direction we are taking. From retail conversations to events, customer feedback and now industry recognition, the message is becoming clearer: people are ready for better functional drinks.

Thank You

We want to thank everyone who has supported VitClear so far, from our early customers and retail partners to the people who have tried our drinks, shared feedback, stocked our products or helped spread the word.

We are still at the beginning of the journey, but moments like this matter.

Congratulations again to Trip and to all of the winners and finalists at the UK Soft Drinks Awards 2026. Especially our category competitors Hip Pop Soda, Medahuman, Aqua Glow, Vimto, Phizz, and Vitamin Well.

For us, this recognition is motivation to keep building, keep improving and keep creating functional drinks that make daily supplementation simpler, cleaner and more enjoyable.

One can. Supplements sorted.